Soulland

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Soulland Sustainability Actions

Reflector awareness campaign

Codan and Børneulykkesfonden launched an initiative to encourage young people to wear reflectors in the dark. RelationsPeople and creative partner collaborated with musician Kesi and designer Soulland to create a series of showpieces and a beanie made of reflective material. Kesi and Soulland became ambassadors for the #blivset message and helped increase visibility on their own platforms.

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Launch event for #blivset

The #blivset campaign began with a launch event at Soulland’s store. Guests had the opportunity to see the collection and enjoy an intimate concert with Kesi, who also wore the collection to his other concerts.

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Reflective beanie sold at Soulland

The beanie could be purchased at Soulland and carried a tag with information about the initiative. It sold out in two weeks. The campaign concluded with an auction of the reflective showpieces, and the proceeds were donated to the Børneulykkesfonden.

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