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Sperry Sustainability Actions

Launched Look Good. Do Good.

Sperry is launching an on-going sustainability platform, Look Good. Do Good. The brand is introducing a new collection of shoes for men, women and kids for Spring 2019, made with BIONIC® material, spun from plastic recovered from marine and coastal environments. The collection's packaging features eco-friendly innovations: shoe boxes are made from 100% recycled paper material, and only with vegetable ink and water-based glue.

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Partnered with Waterkeeper Alliance

To educate people on ways they can help protect the environment by reducing their use of plastic, Sperry and Waterkeeper Alliance are partnering on a voice-controlled experience which works via Amazon Echo smart speaker devices. The skill, called Sperry Waterkeeper, is activated through Amazon's voice-controlled virtual assistant service Alexa. When prompted, Sperry Waterkeeper will offer a range of actionable, every day tips for using less plastic.

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Supported beach clean-ups

BIONIC® sets up recycling facilities and organizes beach clean ups around the world with NGO partner Waterkeeper Alliance. Sperry's support of their mission will help raise awareness for the issue of ocean pollution, sponsor beach clean ups to help reduce the 8 million tons of plastic that enter our oceans each year and transform tons of marine and coastal plastic into shoes.

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Expanded SeaCycled collection

Sperry has dramatically expanded its SeaCycledTM collection -- a range of footwear made with recycled and eco-friendly materials and manufacturing processes. This season's innovation includes recycled canvas uppers made with 100% recycled polyester (rPET). On average, the equivalent of 12 recycled plastic bottles is used to make one pair of shoes. Reclaimed leathers made from repurposed leather waste and recycled rubber outsoles that keep rubber out of landfills are also used in the SeaCycledTM range.

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Renewed Waterkeeper Alliance

Sperry has also renewed its partnership with Waterkeeper Alliance, a U.S.-based global movement that unites more than 300 community-based Waterkeepers around the world to preserve and protect everyone's right to clean water. They will partner at the grassroots level to raise awareness and connect communities to their waterways with clean-up events as well as educational opportunities for Sperry employees and consumers, with a goal of creating lasting change.

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Joined sustainability summit

At the PHDCCI Global Summit on Sustainability 2025, Sperry's Managing Director, Mr. Vikram Jain, delivered the Inaugural Address, setting the tone for India’s journey toward Net-Zero. The summit brought together industry leaders, policymakers, and innovators to chart a roadmap for hard-to-abate sectors like Oil & Gas, Steel, and Cement.

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Chaired sustainability session

Sperry's Managing Director, Mr. Vikram Jain, chaired the Sustainability Session at the PHDCCI Global Summit on Sustainability 2025. In his address, he shared practical strategies to accelerate the transition towards a circular, low-carbon economy.

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Discussed advanced recycling

Sperry's Director, Mr. Shreyansh Jain, was a featured speaker in the Polymer Sustainability Session, where he discussed the critical role of advanced recycling and circular economy models in reducing reliance on virgin petrochemicals.

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