Squaremade

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Squaremade Sustainability Actions

Makes rings from solid metal blocks

Squaremade says it makes each ring from a solid block of metal instead of using more traditional ring-making methods. The brand says this approach keeps the metal’s inner grain structure and gives it more control over shape and finish. It also says about 96% of the material is removed during production. In plain terms, that means most of the original block becomes waste or scrap, while the finished ring uses only a small part of it. The brand presents this as a way to make a precise, long-lasting product.

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Focuses on one timeless design

The brand says it only makes one ring design and calls it a perpetual collection, meaning the design is meant to stay the same over time. Squaremade links this to durability and less trend-driven buying, since customers are not pushed toward new collections each season. The rings are also described as unisex and available in several metals and sizes. This kind of product model can support longer use, because a simple design may stay relevant for longer than fast-changing fashion items.

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Offers lifetime warranty and repairs

Squaremade says each ring gets a serial number and a lifetime warranty after passing a nine-step production and inspection process. It also says customers can return or exchange rings within 10 days if they do not fit. A lifetime warranty can help extend product life, because it may reduce the chance that a ring is thrown away too soon. The brand also includes a polishing cloth with shipments, which suggests it expects customers to care for and keep using the rings over time.

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Uses Canada-based production

Squaremade says its rings are designed, built, and tested in Toronto, Ontario, and that they are made in Canada. Keeping production in one country can make logistics simpler and may reduce some transport steps, although the brand does not publish enough data to measure that impact. The website also says the company sources metals from around the world, but it does not give detailed public information about where each material comes from or how suppliers are checked.

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Uses cotton gift packaging

The brand says orders come with a 100% cotton bag and custom packaging. It presents the packaging as part of the gift experience, but it does not explain whether the materials are recycled, recyclable, or certified. Because of that, the environmental value of the packaging is unclear. The only specific material detail given is the cotton bag, which may be reusable, but the brand does not provide enough information to judge the full packaging footprint.

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