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Summerhill Sustainability Actions

Published ESG investing study

Sentiment and Sustainability | Summerhill IIAS Review. This study examines whether media sentiment around ESG issues influences investor behaviour, asset flows, and stock performance, comparing an emerging market (India) with a developed market (the United States). Analyzing media sentiment and ESG market data from 2015–2024, we find notable cross-market differences.

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Compared India and US markets

In the developed market, upbeat ESG news and favourable media sentiment are associated with increased ESG fund inflows and short-term outperformance of ESG-focused stocks, suggesting that media narratives can quickly sway investor sentiment and asset prices. By contrast, the emerging market shows only a weak or delayed linkage.

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Highlighted transparency needs

The study also underscores the need for further research on the media’s role in sustainable finance as global markets continue to evolve in embracing ESG principles. These findings have practical implications for policymakers, investors, and companies: tailoring ESG communication to local investor sentiment and improving transparency could enhance the effectiveness of sustainability initiatives.

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