Sunshades Eyewear

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Sunshades Eyewear Sustainability Actions

Uses recycled frame materials

Sunshades Eyewear says it uses several lower-impact materials in frames and accessories, including recycled polycarbonate, recycled co-polyester, rice-straw blends, coffee-ground blends, and bio-based plastics. It says some of these materials are GRS certified, meaning the recycled content and supply chain have been checked against a recognised standard. The brand also says these materials are meant to reduce reliance on virgin plastic and make products easier to reuse or recycle.

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Introduced recycled packaging

The brand says it has changed parts of its packaging to use recycled and recyclable materials. Examples include e-commerce boxes made from 100% recycled cardboard, recycled plastic polybags, and recycled PU cases or pouches for many brands. It also says some sub-$100 products have cut polybag use by about half since 2023. These changes are aimed at reducing plastic use and making disposal easier.

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Diverts waste from landfill

A recent audit for the NSW Environmental Protection Agency found that Sunshades was diverting 64% of its total waste from landfill through recycling. The company says it has added new bins, machinery, and other steps to improve this result and move toward the state target of 74%. It also says it is repurposing carton waste to replace bubble wrap and packing peanuts, which helps create a more circular use of materials.

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Uses factory audits

Sunshades Eyewear says it carries out third-party audits of partner factories as part of its ethical sourcing work. It says these audits cover labour standards, health and safety, environment, and business ethics. The brand also says it uses recognised audit formats such as SMETA and BSCI, which are common checks used to review working conditions and business practices in supply chains.

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Publishes product standards

The brand says eyewear sold in Australia must meet strict rules because it is treated as a medical product. Its sustainability hub says products must comply with labelling, impact resistance, lens alignment, and other standards before sale. This is not a direct environmental claim, but it does show that the company is publishing information about product testing and compliance alongside its sustainability material.

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