Waste Reduction
Superdry has proudly partnered with ELSE to reduce waste production in our factories. Our factories can now collect, sort and sell our waste. Waste is then turned into recycled yarn which becomes new fabrics. While the common practice is to dump waste into landfills or to incinerate it, our process converts waste into new and eco-conscious materials. This is both an exciting and important time for us and the planet. With your support, we know #GrowFutureThinking can create a real difference in the industry. A selection of our consciously created products is already available both in-store and online. These include puffer jackets with recycled polyester and organic cotton T shirts.