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Swellstore The Sustainability Actions

Reusable containers launched

S’well says it built its business around reusable bottles and containers instead of single-use items. The company says its products help people use less and that its reusable designs have displaced millions of single-use plastic products. It also says it expanded from bottles into food storage, barware, and travel containers. This is a sustainability action because reusing a container can cut waste compared with buying throwaway packaging again and again.

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Materials shifted toward lower impact

Swell Vision says it uses bamboo as a main material, along with hemp, organic cotton, recycled plastics, and reclaimed wood. It presents these choices as a way to reduce waste and lower dependence on virgin resources, which means brand-new raw materials. The brand also says its products include bamboo sunglasses, watches, jewelry, shirts, and boxer shorts. These material choices are part of its sustainability approach, although the source does not provide independent proof for each claim.

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B Corp certification earned

Swell Impact Brands is listed as a Certified B Corporation, which means it has been checked against social and environmental standards set by B Lab, the group behind the certification. The listing shows an overall score of 106.7. B Corp certification is meant for companies that meet a minimum standard on things like worker treatment, community impact, and environmental management. This is one of the few independently verified sustainability signals in the source set.

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Supply chain mapping expanded

Victoria’s Secret & Co. says it maps 100% of its Tier 1 and Tier 2 lingerie and apparel supply chain, 100% of Tier 3 cotton spinners, and one-third of Tier 4 cotton fibers. In supply chains, tiers are the different steps between raw materials and finished products. The company says this helps it track risks, improve quality, and support ethical practices. It also says over 80% of its core production partners have worked with it for more than twenty years.

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Materiality review updated

In 2024, Victoria’s Secret & Co. updated its materiality assessment with third-party help and used the EU’s ESRS framework, which stands for European Sustainability Reporting Standards. A materiality assessment is a process for deciding which ESG topics matter most to the business and its stakeholders. The company says it reviewed climate, circularity, supplier relationships, waste, microplastics, human rights, privacy, and other topics across its value chain. This is an ESG action because it shapes what the company reports and focuses on next.

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