The Clearing

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The Clearing Sustainability Actions

Advised on sustainability branding

Having helped many loved and respected brands to navigate this changing landscape and make a real difference in the world through their sustainability efforts, we’ve learned a few things along the way.

Worked with VIA on proposition

When we worked with European retail outlets brand VIA on articulating their sustainability proposition, we agreed that sustainability was a part of, not the whole, of their story. Via made a commitment that their centres would be managed with care, and for a sustainable future.

Created Nature Uplifts brand

When creating the brand for a tech start-up who’d developed a radical new way of incentivising the regeneration of biodiversity around the world (who are now called Pivotal), we turned things on their head and built a brand that looked to explain the problem simply, and positively. We introduced the term ‘Nature Uplifts’ to capture the positive impact that funding regenerative projects can have.

Built Positively Farfetch

Farfetch is a great example of this. When communicating their vision of becoming the global platform for good in luxury fashion, we wanted to make sure it felt inclusive, engaging, and outward-looking. Our approach was to capture ‘Farfetch on a good day’. With not a hint of green or single globe in site, the ‘Positively Farfetch’ brand has a confidence and distinctiveness that is in keeping with the rest of their identity.

What do our labels mean?

Certified B Corporation Logo

Certified B Corporation

About The Clearing

  • Status
  • Unverified
  • Employees
  • 5 - 25
  • Country
  • United Kingdom