True Ideas

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Sustainability Summary

  • This is an unclaimed profile. True Ideas has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
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True Ideas Sustainability Profile

Sustainability Summary

  • This is an unclaimed profile. True Ideas has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
Powered by Tracker AI BETA; there may be errors

What do our labels mean?

Certified B Corporation Logo

Certified B Corporation

True Ideas is presented in the source content through True’s sustainability and retail innovation material, with an emphasis on turning sustainability into measurable business value. The content focuses on digital product passports, circular economy propositions such as repair, resale and rental, and better supply chain data to support transparency, ethical sourcing and waste reduction. It also references climate commitments, net zero targets and the need to avoid greenwashing. Overall, the sustainability position is framed as practical, commercially relevant and linked to product lifecycle tracking, compliance and long-term value creation.

About True Ideas

  • Status
  • Unverified
  • Employees
  • 25 - 100
  • Country
  • Netherlands

True Ideas Services

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True Ideas specialises in Sustainable Marketing & Advertising by crafting sharp strategies, consistent brand identities, and engaging campaigns. By emphasizing their mission to "Speed up the Good," they not only enhance their clients' market presence but also promote positive global impacts, ensuring growth while fostering sustainability.

Serviceable Locations: Netherlands

True Ideas Sustainability Actions

Digital product passports

DPPs are digital identity cards for products, storing relevant information such as material, recycling capabilities and lifecycle environmental impact. In July 2024, the European Union implemented the mandate for DPPs, with phased implementation over time. By giving consumers instant access to information about a product’s origins, materials, and environmental impact, brands can turn transparency into a selling point.

Circular economy propositions

Circular models—whether through resale, repair, or recycling programs—help consumers extend the life of their purchases while creating new revenue streams for brands. The content cites a commercial relationship between Marks & Spencer and Sojo, a repair platform offering tailoring and repair services for fashion products, and ByRotation, a rental and resale app that enables consumers to rent and resell fashion items.

Supply chain data visibility

Brands need to prioritise gaining greater visibility into their supply chains. When companies can clearly see their entire supply network, they gain the power to spot potential disruptions before they happen, ensure their sourcing meets ethical standards, and address environmental concerns at their root. Measuring carbon footprints enables brands to share their sustainability journey with consumers in a genuine, transparent way.

Emission reduction initiatives

Emission reduction activities include implementing energy efficiency programs, electrification of facilities and processes, designing low-carbon products, and buying renewable energy. Setting science-based targets enables organizations to see how much and how quickly they need to reduce their greenhouse gas emissions to prevent the worst effects of climate change.

Supplier-focused initiatives

Supplier-focused initiatives address emissions from upstream activities, including the purchase of goods and services. Companies can create Supplier Code of Conduct requirements in procurement, ask suppliers to respond to questionnaires, and use platforms such as CDP and EcoVadis to manage supplier engagement and assess labor, human rights and ethics criteria.

True Ideas Sustainability Commitments

2027

DPP compliance

Sooner or later (around 2027-2030), brands will need to comply with Digital Product Passports.

2030

DPP phased implementation

In July 2024, the European Union implemented the mandate for DPPs, with phased implementation over time.

2035

RE100 goal

Adobe intends to reach its RE100 goal by 2035 through operational and energy efficiency excellence; policy advocacy; fuel switching when technology advancements allow it; and procuring only true, renewable energy from decarbonized grids.


What do our labels mean?

Certified B Corporation Logo

Certified B Corporation

About True Ideas

  • Status
  • Unverified
  • Employees
  • 25 - 100
  • Country
  • Netherlands

Sustainable Development Goals

True Ideas is committed to advancing these Global Goals to promote prosperity for people & planet.

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