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True Ideas Sustainability Actions

Digital product passports

DPPs are digital identity cards for products, storing relevant information such as material, recycling capabilities and lifecycle environmental impact. In July 2024, the European Union implemented the mandate for DPPs, with phased implementation over time. By giving consumers instant access to information about a product’s origins, materials, and environmental impact, brands can turn transparency into a selling point.

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Circular economy propositions

Circular models—whether through resale, repair, or recycling programs—help consumers extend the life of their purchases while creating new revenue streams for brands. The content cites a commercial relationship between Marks & Spencer and Sojo, a repair platform offering tailoring and repair services for fashion products, and ByRotation, a rental and resale app that enables consumers to rent and resell fashion items.

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Supply chain data visibility

Brands need to prioritise gaining greater visibility into their supply chains. When companies can clearly see their entire supply network, they gain the power to spot potential disruptions before they happen, ensure their sourcing meets ethical standards, and address environmental concerns at their root. Measuring carbon footprints enables brands to share their sustainability journey with consumers in a genuine, transparent way.

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Emission reduction initiatives

Emission reduction activities include implementing energy efficiency programs, electrification of facilities and processes, designing low-carbon products, and buying renewable energy. Setting science-based targets enables organizations to see how much and how quickly they need to reduce their greenhouse gas emissions to prevent the worst effects of climate change.

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Supplier-focused initiatives

Supplier-focused initiatives address emissions from upstream activities, including the purchase of goods and services. Companies can create Supplier Code of Conduct requirements in procurement, ask suppliers to respond to questionnaires, and use platforms such as CDP and EcoVadis to manage supplier engagement and assess labor, human rights and ethics criteria.

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About True Ideas

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  • Unverified
  • Employees
  • 25 - 100
  • Country
  • Netherlands