Upfront Cosmetics Inc Sustainability Profile

Upfront Cosmetics Inc focuses on haircare and self-care products with an emphasis on reducing plastic waste and avoiding ingredients it considers unnecessary or harmful. The company says its shampoo and conditioning bars are made without plastic bottles, and that its formulas exclude silicones, parabens, sulfates, synthetic fragrance, mineral oil, petroleum, formaldehyde and animal ingredients. It also states that all bars are vegan and Leaping Bunny certified, and that products are handmade in Nackawic, New Brunswick, Canada. The brand has also described its work as part of a broader effort to support informed ingredient choices and lower environmental impact.