V.I.P. Petfoods

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V.I.P. Petfoods Sustainability Actions

Plans for recyclable packaging

Real Pet Food Co says it is working toward 100% recyclable pet packaging by 2025. This is a packaging goal, not a finished result, but it shows the company is trying to reduce waste from its products. The company also says it is developing packaging in a way that keeps pet food safe and fresh while using materials that are better for the environment. Packaging work like this matters because pet food often uses mixed materials that are hard to recycle.

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Uses fresher, less processed food

The company says its pet meals and treats are made with natural ingredients and less processing, using gentle cooking methods to keep the ingredients intact. It also says the food is sourced from farms in Australia and New Zealand. This is mainly a product and sourcing choice, but it is part of the brand’s wider sustainability story because it links to ingredient handling and supply chain decisions.

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Works on sustainable packaging

A job listing for a Packaging Technologist at Real Pet Food Co says the role focuses on developing sustainable packaging solutions, reducing waste, and improving packaging efficiency. It also says the company works with suppliers and cross-functional teams on packaging trials and material choices. This suggests packaging sustainability is already part of day-to-day operations, not just a future idea.

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Uses large-scale local sourcing

The company says it sources 1,150 million tonnes of farm-fresh pet produce a year and feeds more than 100 million fresher pet meals and treats a year. While the source does not give full supply chain detail, this shows the scale of its ingredient sourcing and production. Large sourcing systems can affect transport, farming practices, and waste, so they are relevant to ESG review even when the company does not publish full impact data.

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