VEERAH

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VEERAH Sustainability Actions

Uses vegan leather from apple peels

VEERAH uses vegan leather made from apple peels.

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Attended Fashinnovation talks

This September, I had the opportunity to attend the Fashinnovation Worldwide Talks 11th Edition in New York City, founded by Marcelo Guimarães and Jordana Guimarães, to kick off New York Fashion Week. As the world’s largest event at the intersection of fashion and innovation, it was an inspiring day filled with insightful discussions from industry leaders about sustainability, business growth, and the future of fashion.

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Highlighted traceability in fashion

In today’s fashion landscape, transparency has emerged as a game-changer, particularly among Gen Z consumers who are increasingly demanding to know the origins and production methods of their purchases. ... Traceability has moved from being a niche concern to a central factor in consumer decision-making. This growing demand for transparency is compelling brands to re-assess and openly disclose their supply chains. It signifies a larger movement towards accountability and ethical practices within the fashion industry.

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Discussed modular fashion and rental

James explored the concept of “modular fashion,” which enables consumers to customize garments, thereby extending their lifecycle and reducing waste. Mandell's innovative rental model offers access to luxury fashion while mitigating the environmental impact of overconsumption.

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Covered inclusion and responsibility

The panel emphasized that sustainable and inclusive fashion shouldn’t be segmented into separate categories but should instead be considered holistically, as part of the broader mission to serve everyone. Simple changes in design and production can cater to a more diverse audience while keeping sustainability at the forefront.

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