Viu Eyewear

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Viu Eyewear Sustainability Actions

Founded with sustainability focus

Responsible and sustainable action has been a top priority at VIU ever since our founding in 2013. With our VIU RE initiative, we are sending a clear signal for conscious consumption and sustainable change in the eyewear industry – and we are actively working to continuously improve, especially in terms of sustainability.

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Uses selected models

Our collections consist of selected models. They are convincing thanks to a perfect symbiosis of design and function. The high quality of our products is always in the foreground – with the goal of creating the best possible products from the smallest volume of materials.

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Develops 3D-printed glasses

The 3D-printed glasses in our Archetypes collection are only the first step towards a thriftier use of precious resources.

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Works with selected manufacturers

We have consciously selected our manufacturers and are proud of our close cooperation with them. Together we set new standards - from handmade perfection to innovative production methods.

Introduced Acetate Renew

With the new RE Collection made from the innovative Acetate Renew, we are taking the first step towards an even more responsible future.

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Uses Shades of Love

As a partner of the “Shades of Love” initiative, we give eyewear a second life, thus lengthening its lifecycle even further. Currently, our customers from Germany and Austria can get involved.

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Uses green electricity

VIU even uses green electricity to power product lighting throughout its stores.

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Direct distribution model

Alongside resource-saving production processes, VIU operates a direct distribution model that cuts out unnecessary middlemen for a leaner, more efficient operation that also enables them to offer their products at lower prices.

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