WeAre8

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Sustainability Summary

  • This is an unclaimed profile. WeAre8 has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
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WeAre8 Sustainability Profile

Sustainability Summary

  • This is an unclaimed profile. WeAre8 has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
Powered by Tracker AI BETA; there may be errors

What do our labels mean?

Certified B Corporation Logo

Certified B Corporation

WeAre8 is a social media and digital advertising platform built around a model that returns a share of advertising revenue to people, charities and climate initiatives. The company says it puts people and the planet at the economic centre of digital advertising, with users paid for watching ads and brands able to deliver campaigns against ESG and sustainability goals. WeAre8 was certified as a B Corporation in 2020. Its content and partnerships focus on social impact, climate action, biodiversity, equality, and charitable giving, while its platform is described as hate-free and designed to reduce wasteful online advertising delivery.

About WeAre8

  • Status
  • Unverified
  • Employees
  • 5 - 25
  • Country
  • United States

WeAre8 Sustainability Actions

B Corp certification

In 2020, WeAre8 was certified as a B Corporation, confirming the company meets the highest standards of social and environmental impact.

Shared ad revenue model

WeAre8 says 55% of every pound advertisers spend is shared directly with people and charities, with another 5% going to a creator fund to fuel micro shows, collaborations and monthly challenges on the 8Stage.

Carbon neutral ad spend

By moving just 6.5% of their digital media budget through WeAre8’s platform, advertisers can ensure their entire digital spend is carbon neutral.

Charity and impact areas

WeAre8 has over 50 charities set up on their app across 8 impact areas – Climate, Poverty, Health, Education, Water, Animal Welfare, Equality, Peace.

Bespoke DEI collaboration

WeAre8 collaborate with dentsu Belonging to drive positive change across six key pillars including ethnic diversity, gender equality, LGBTQ+, mental and physical wellbeing, parents and carers and differing abilities.

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WeAre8 Sustainability Commitments

2030

Reach a billion people

Dentsu’s partnership with WeAre8 reflects a commitment to help a billion people globally make better, more sustainable choices whilst reaching a billion people with campaigns that promote equality by 2030.

2022

Launch in the UK

WeAre8 said it would launch in the UK in Q2 2022 with a major TV campaign on Channel 4, before taking on global expansion later that year.

2022

Expand to the US and Australia

WeAre8 planned to use its Crowdcube investment to grow its UK presence and launch in the US and Australia.


What do our labels mean?

Certified B Corporation Logo

Certified B Corporation

About WeAre8

  • Status
  • Unverified
  • Employees
  • 5 - 25
  • Country
  • United States

Sustainable Development Goals

WeAre8 is committed to advancing these Global Goals to promote prosperity for people & planet.

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