Sustainability Summary
- This is an unclaimed profile. Y.O.U Underwear has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
Y.O.U Underwear is a retail underwear brand focused on social and environmental impact. It makes men’s and women’s underwear from 100% GOTS certified organic cotton and works with an ethical and sustainable manufacturer in India. The brand states a buy-one-give-two promise in partnership with Smalls for All, and says it operates on zero-waste principles. It also describes a commitment to ethical marketing through diverse, unairbrushed imagery. The company has also introduced a take-back programme to collect end-of-life underwear and other textiles for recycling, with the aim of reducing waste and keeping materials out of landfill.
Y.O.U Underwear Sustainability Actions
Y.O.U Underwear Sustainability Commitments
2023
Donate 23,000 pairs
Their goal is to donate 23,000 pairs by 2023.
2021
Introduce take-back scheme
The company is committed to introducing a take-back scheme for their underwear by April 2021.
2020
Circular Fashion Pledge
they have signed up to the 2020 Circular Fashion Pledge.
