Michelin Australia has made a conscious decision to support the Tyre Stewardship Australia (TSA), a not for profit organisation, as we believe in the creation of sustainable industry practices relating to the environment as a priority. At the heart of what we seek to achieve globally is our commitment to the development of sustainable transport solutions. While innovations such as fuel efficient tyres and longer lasting tyres already make a substantial contribution, we also have a responsibility to find the best solution once our tyres reach the end of their lifecycles. This is in line with the objectives of the Tyre Stewardship Australia, and as a founding member, why we fully support the scheme.

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One example among many is the Group’s plan to produce butadiene from biomass (waste wood, rice husks, corn stover, etc.) to replace butadiene derived from petroleum. Butadiene is a key component in the synthetic rubbers used to make tyres. In addition, many other projects are already underway to regenerate plastic (PET), recycle polystyrene or recover carbon black from used tyres. To meet Michelin’s goal of producing 100% sustainable tyres, natural rubber – which is still the main material used in tyre manufacturing – must also be produced responsibly. Michelin rapidly committed to making the sector environmentally responsible and beneficial to all stakeholders.

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We act in every stage of the tyre’s life, from design and production to distribution, usage, and recycling. By avoiding early replacements with "Performance Made to Last", by reducing the consumption of energy, CO2 emissions and raw materials involved in manufacturing new tyres, we improve the tyre’s environmental footprint.

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Introducing an innovative process for reusing polystyrene waste and creating more sustainable Michelin products, developed by our partners at Pyrowave. The process uses microwaves to break down discarded yogurt cups, food containers, and other plastic packaging to recover their original building block: styrene. This recovered styrene is then used to make new packaging and products for the automotive, home appliance and tyre industries. For example, styrene is a key component in the synthetic rubbers used to make tyres. With this technology, the equivalent of 80,000 tons* of polystyrene waste could be recycled into MICHELIN® tyres each year.

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