石徹白洋品店 / Itoshiro Yohinten Sustainability Profile

Itoshiro Yohinten is a clothing store and workshop based in Itoshiro, Gifu Prefecture. Its stated concept is to continue creating every day to learn about the clothing traditions passed down in Itoshiro, add modern creativity, and pass them on to the next generation. The brand says it makes clothing that is passed down in the community, clothes dyed with familiar plants, and undyed wool clothing. Publicly available descriptions also note the use of organic, natural materials, low-waste cutting techniques, and some up-cycled fabrics from factory waste. The business also runs workshops and a small inn in Itoshiro, linking clothing, craft, and local place-based activity.