Abrand Jeans

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Abrand Jeans Sustainability Actions

Supplier code and audits

Abrand Jeans says its suppliers must sign a Code of Conduct based on the ETI Base Code and ILO conventions, which are widely used labour standards. The brand also says it checks factories with independent third-party audits every one to two years, with SMETA (a common social audit method) as its preferred approach. This is meant to cover employment practices, health and safety, and environmental rules. The company presents this as part of its effort to keep workers safer and make its supply chain more responsible.

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Water reuse in production

The brand says water used in manufacturing is treated and reused, with 30% recycled for immediate use in the laundry. It says the remaining water is sent for further treatment before being released back into the public water system. Abrand Jeans also says it is working toward a 50% recycling rate within 12 months. This is a practical step aimed at lowering water waste in denim production, which usually uses a lot of water.

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Lower-impact materials

Abrand Jeans says it uses some lower-impact materials, including organic cotton, Australian grown cotton, recycled cotton, recycled polyester, and recycled leather for back patches. Organic cotton means cotton grown without synthetic pesticides or fertilisers. The brand also says leather, when used, comes from Leather Working Group medal-rated tanneries, which are assessed on environmental practices. These material choices are part of its effort to reduce harm from raw materials and make its denim and apparel ranges less resource-heavy.

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Chemical and substance controls

The company says it uses a Chemical Management Policy and a Restricted Substances List, which sets limits on harmful chemicals in finished products. It says this list is aligned with the AFIRM RSL, a shared industry list of banned or limited substances, and that suppliers are asked to work toward removing priority chemicals named by the Zero Discharge of Hazardous Chemicals (ZDHC) programme. The brand also says some fabric mills report through the ZDHC gateway. This points to an effort to reduce chemical risks in manufacturing.

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Traceability work

Abrand Jeans says it has mapped part of its fabric mills and gained more visibility into the origin of raw materials, including cotton grown in countries such as Turkey, India, Brazil, and the USA. It says this traceability work is still developing, but it helps the brand understand more of its supply chain beyond the final production stage. Better traceability can make it easier to check labour, environmental, and sourcing risks.

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