Abrand Jeans Sustainability Commitments

Raise water recycling to 50%

Abrand Jeans says it aims to increase water recycling in manufacturing from 30% to 50% within 12 months. This is a specific target for reducing water use in denim production, where washing and finishing can be water-intensive. The company presents this as part of its wider effort to cut waste and improve how its laundries manage water.