Allbirds Sustainability Profile

Sustainability Summary

Good On You - It's a start
Ethical Consumer - This information is locked, visit Ethical Consumer's website
B Corp - Certified B Corporation
Trustpilot - Not found
This is an unclaimed profile. Allbirds has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.

Allbirds presents itself as a footwear and apparel brand that focuses on lower-impact materials and climate-related reporting. Its public sustainability pages say it uses wool, tree fibre, and sugarcane, and it asks customers to wash products cold and air dry them to help cut use-phase emissions. Independent sources show a mixed picture. Good On You gives it a low overall people score and a mid-range planet score, while Trustpilot shows many customer reviews. B Lab content also shows Allbirds has used B Corp tools and reporting frameworks, but third-party commentary has raised concerns about greenwashing and business performance. Overall, the brand has clear sustainability language and some formal targets, but outside assessments suggest uneven progress and limited proof in some areas.

Positive Sentiment Found
Public sentiment includes some clear positive signals around Allbirds’ sustainability positioning. Good On You rates the brand 3 out of 5 for Planet and 4 out of 5 for Animals, and says it uses some lower-impact materials, recycled packaging, and a formal animal-welfare policy aligned with the Five Domains of Animal Welfare, a framework for assessing animal well-being. B Lab content also describes Allbirds as a Certified B Corporation and benefit corporation, which means it has been assessed against social and environmental standards and has a legal purpose beyond profit. The brand has also been praised in B Lab material for using stakeholder-focused governance and for trying to measure supply-chain emissions. These sources suggest the company has made real efforts to build sustainability into its business model, even if the results are uneven.

Common Criticisms:
The negative picture is more mixed and includes concerns about labour, transparency, and greenwashing. Good On You gives Allbirds only 2 out of 5 for People and says it is not taking adequate steps to ensure a living wage for workers. It also says the brand does not publish an aggregate breakdown of suppliers and that there was not enough evidence of strong diversity and inclusion support in its supply chain. A Wikipedia summary in the scraped material says the company has been criticized by legal scholars for greenwashing after a carbon-offset reporting case was dismissed, and The Conversation later described Allbirds as a possible example of “AI washing” after its 2026 pivot announcement. Trustpilot also shows a large volume of customer reviews, but the snippet provided does not include a clear score. Together, these sources suggest that the brand’s sustainability story has faced questions about proof, consistency, and credibility.

About Allbirds

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Allbirds Sustainability Actions

Uses natural shoe materials

Allbirds says it has built its shoes around natural materials such as wool, tree fibre, and sugarcane. The brand presents this as a core part of how it makes products, not just a side project. It says these materials were chosen for how they feel, how they wear, and because they are grown rather than made. This points to a product design approach that tries to reduce reliance on synthetic inputs.

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Encourages lower-impact care

Allbirds says its products are machine washable and tells customers to wash them cold and air dry them. That advice is meant to lower the carbon footprint (the greenhouse gases linked to a product’s life) during use and to help the shoes last longer. This is a practical step because a product’s impact does not end when it is sold; washing and drying also use energy.

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Works with long-term factories

The company says it works with a small number of long-standing factory partners and pays attention to how its shoes are made, not only what they are made from. In its sustainability framework, it also said it created an environmental policy for Tier 1 suppliers, meaning the factories that make the finished product. That policy asks suppliers to disclose environmental performance through the Higg Facility Environmental Module, a factory reporting tool used in apparel and footwear.

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Tracks emissions and offsets

B Lab content says Allbirds has measured climate impact across its supply chain and used a self-imposed carbon tax, which means it adds an internal cost for the emissions it creates. The same source says the company has also bought carbon offsets, which are credits used to balance emissions by funding other climate projects. This shows the brand has tried to account for emissions in its business model, even though offsets do not remove the emissions themselves.

Published sustainability reporting

Allbirds said it published a 2021 sustainability report in October 2022 and included updates on its sustainability principles and objectives framework. The company also said it used reporting frameworks such as SASB (a standards set for investor-focused sustainability reporting) and TCFD (a climate disclosure framework). This suggests it has tried to make its environmental and governance work more visible to investors and the public.

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Allbirds Sustainability Commitments

2030

Cut emissions 42% by 2030

Allbirds said it has a science-based target for 2030 to reduce Scope 1, 2, and 3 emissions by 42% from a 2020 baseline. Scope 1 and 2 cover direct emissions and purchased energy, while Scope 3 covers most other emissions in the value chain, such as suppliers and transport. A science-based target means the goal is meant to match climate science and limit warming to 1.5°C.

2030

Reach net zero by 2030

B Lab content says Allbirds committed to net zero emissions by 2030 under the B Corp Net Zero by 2030 commitment. Net zero means the company aims to reduce emissions as much as possible first, then neutralize the rest. The source says this is meant to follow a 1.5°C pathway, so the focus is on cutting emissions before using offsets or other balancing tools.

2023

Seek B Corp recertification

In a Nasdaq update from November 2022, Allbirds said its last B Corp certification was in January 2020 and that it had begun the recertification process, expecting it in spring 2023. B Corp certification is a third-party standard for companies that meet social and environmental requirements. The update said delays at B Lab affected the timing.

Frequently Asked Questions

Has Allbirds published a sustainability report?

Confidence: High. As of October 2026, Allbirds has publicly said it published its 2021 “Flight Status” sustainability report in October 2022. It also said it updates progress against its Sustainability Principles and Objectives framework on its sustainability pages. The report is mentioned in a Nasdaq update, which gives the claim more weight than a brand-only statement. Consumers who want the latest version can check Allbirds’ sustainability page and compare it with the Nasdaq update for context.. Sources: Nasdaq, Allbirds sustainability, Sustainability Tracker - https://www.nasdaq.com/press-release/allbirds-provides-update-on-its-sustainability-principles-and-objectives-framework, https://allbirds.com/sustainability, https://sustainabilitytracker.com/brand/allbirds/

What is Allbirds' sustainability rating?

Confidence: High. As of October 2026, Good On You rates Allbirds “It’s a start” overall. That rating comes from its 1-to-5 scoring system across planet, people, and animals. Allbirds scores 3/5 for Planet, 2/5 for People, and 4/5 for Animals. In plain terms, that means the brand has some solid environmental and animal-welfare policies, but Good On You found weaker evidence on worker treatment and supply-chain transparency.. Sources: Good On You, Sustainability Tracker - https://directory.goodonyou.eco/brand/allbirds, https://sustainabilitytracker.com/brand/allbirds/

What sustainability certifications does Allbirds have?

Confidence: High. As of October 2026, the scraped material shows Allbirds as a Certified B Corporation, which means B Lab has assessed it against social and environmental standards. A Nasdaq update also says the company had a B Corp certification in January 2020 and was working on recertification in 2023. Good On You also notes that Allbirds uses wool certified by ZQ, a wool standard linked to animal welfare and farm practices. Other certifications are not clearly confirmed in the available material.. Sources: B Lab U.S. & Canada, Nasdaq, Good On You, Sustainability Tracker - https://usca.bcorporation.net/zbtcz02z09/how-patagonia-and-allbirds-set-pace-their-journey-sustainable-leaders/, https://www.nasdaq.com/press-release/allbirds-provides-update-on-its-sustainability-principles-and-objectives-framework, https://directory.goodonyou.eco/brand/allbirds, https://sustainabilitytracker.com/brand/allbirds/

What is Allbirds' carbon footprint?

Confidence: Moderate. As of October 2026, Allbirds has not publicly disclosed a single simple carbon-footprint number in the material provided here. Instead, it says it measures emissions across its supply chain, uses a self-imposed carbon tax, and has a 2030 science-based target to cut Scope 1, 2, and 3 emissions by 42% from a 2020 baseline. Scope 3 means indirect emissions from suppliers, transport, and other parts of the value chain. Consumers who want the exact footprint should look for the latest emissions report or ask the company directly.. Sources: Nasdaq, B Lab U.S. & Canada, Allbirds sustainability, Sustainability Tracker - https://www.nasdaq.com/press-release/allbirds-provides-update-on-its-sustainability-principles-and-objectives-framework, https://usca.bcorporation.net/zbtcz02z09/how-patagonia-and-allbirds-set-pace-their-journey-sustainable-leaders/, https://allbirds.com/sustainability, https://sustainabilitytracker.com/brand/allbirds/

Is Allbirds' packaging sustainable?

Confidence: Moderate. As of October 2026, Good On You says Allbirds uses recycled packaging. That is a positive sign, but the available material does not give a full breakdown of packaging materials, recyclability, or whether all packaging is plastic-free. So the evidence is limited. If a shopper wants to know how much of the packaging is recycled or recyclable in their country, the safest step is to ask Allbirds for the current packaging details.. Sources: Good On You, Sustainability Tracker - https://directory.goodonyou.eco/brand/allbirds, https://sustainabilitytracker.com/brand/allbirds/

Is Allbirds ethical in its supply chain?

Confidence: Moderate. As of October 2026, the picture is mixed. Good On You says Allbirds has an external grievance mechanism for workers, a Code of Conduct that covers ILO principles (International Labour Organization rules on worker rights), and long-term supplier contracts. But it also says the brand is not doing enough to ensure a living wage and does not publish a full supplier breakdown. That means there are some policies in place, but not enough public evidence to confirm strong worker protection across the whole supply chain.. Sources: Good On You, Sustainability Tracker - https://directory.goodonyou.eco/brand/allbirds, https://sustainabilitytracker.com/brand/allbirds/

What is Allbirds doing about sustainability?

Confidence: High. As of October 2026, Allbirds says it is using natural materials, asking customers to wash products cold and air dry them, and working with a small number of long-term factory partners. It has also set a 2030 science-based emissions target and said it aims for net zero by 2030. Independent sources add that it has B Corp status and a mid-range Good On You planet score, but they also show gaps on worker pay and supply-chain transparency. So the brand is active on sustainability, but its progress is not complete or fully proven.. Sources: Allbirds sustainability, Nasdaq, Good On You, Sustainability Tracker - https://allbirds.com/sustainability, https://www.nasdaq.com/press-release/allbirds-provides-update-on-its-sustainability-principles-and-objectives-framework, https://directory.goodonyou.eco/brand/allbirds, https://sustainabilitytracker.com/brand/allbirds/

Sustainability Summary

About Allbirds