Allbirds

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Allbirds Sustainability Actions

Uses natural shoe materials

Allbirds says it has built its shoes around natural materials such as wool, tree fibre, and sugarcane. The brand presents this as a core part of how it makes products, not just a side project. It says these materials were chosen for how they feel, how they wear, and because they are grown rather than made. This points to a product design approach that tries to reduce reliance on synthetic inputs.

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Encourages lower-impact care

Allbirds says its products are machine washable and tells customers to wash them cold and air dry them. That advice is meant to lower the carbon footprint (the greenhouse gases linked to a product’s life) during use and to help the shoes last longer. This is a practical step because a product’s impact does not end when it is sold; washing and drying also use energy.

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Works with long-term factories

The company says it works with a small number of long-standing factory partners and pays attention to how its shoes are made, not only what they are made from. In its sustainability framework, it also said it created an environmental policy for Tier 1 suppliers, meaning the factories that make the finished product. That policy asks suppliers to disclose environmental performance through the Higg Facility Environmental Module, a factory reporting tool used in apparel and footwear.

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Tracks emissions and offsets

B Lab content says Allbirds has measured climate impact across its supply chain and used a self-imposed carbon tax, which means it adds an internal cost for the emissions it creates. The same source says the company has also bought carbon offsets, which are credits used to balance emissions by funding other climate projects. This shows the brand has tried to account for emissions in its business model, even though offsets do not remove the emissions themselves.

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Published sustainability reporting

Allbirds said it published a 2021 sustainability report in October 2022 and included updates on its sustainability principles and objectives framework. The company also said it used reporting frameworks such as SASB (a standards set for investor-focused sustainability reporting) and TCFD (a climate disclosure framework). This suggests it has tried to make its environmental and governance work more visible to investors and the public.

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