AS Colour Sustainability Profile

Sustainability Summary

Good On You - Good
Ethical Consumer - This information is locked, visit Ethical Consumer's website
B Corp - Not found
Trustpilot - 3.3/5 (5 reviews)
This is an unclaimed profile. AS Colour has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.

AS Colour presents itself as a premium blank apparel brand that says it has been operating since 2005. Its sustainability information focuses on supply chain standards, lower-impact materials, and waste reduction. The brand says it works with outside groups on ethical sourcing, uses some organic cotton, and has taken steps to reduce plastic and unnecessary waste. Good On You rates it “Good” overall, with stronger marks for people and animal welfare than for the planet. Public review data is limited, so the clearest third-party signal comes from Good On You rather than consumer forums.

Positive Sentiment Found
The strongest positive third-party signal comes from Good On You, which rates AS Colour “Good” overall. It gives the brand 3 out of 5 for Planet, 4 out of 5 for People, and 4 out of 5 for Animals. Good On You says the brand uses some lower-impact materials, including organic cotton, avoids plastic packaging, uses sea freight instead of air freight, and has a recycling option for consumers, even though it does not report the results of that programme. It also notes that the final production stage is certified by BSCI, a factory labour standard, and that the brand’s code of conduct covers core International Labour Organization rights. The brand’s own disclosures also point to supply chain work with amfori, Better Cotton, OEKO-TEX, ImpacTex, and Reemi.

Common Criticisms:
The main criticism in the third-party material is that AS Colour still has clear gaps in transparency and climate action. Good On You says there is no evidence the brand pays living wages across its supply chain, and it also notes that the company does not report the results of its clothing recycling programme. The brand says it uses renewable energy in direct operations, but not in its supply chain, which means a large part of its footprint may still be untouched. Good On You also points out that the brand uses leather, wool, and down, even though it appears to use few animal-derived materials overall. Public consumer review data is very limited, so there is not enough independent feedback to build a strong picture from review sites alone.

About AS Colour

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AS Colour Sustainability Actions

Published a sustainability report

AS Colour has published a Sustainability Report 2026 in its downloads area. The company says the report explains its impact on people and the planet and is meant to show progress and hold the business accountable. This is a sign that it is sharing more information about its sustainability work, although the report itself is not included here. A sustainability report is a public update on environmental and social issues, such as materials, labour, waste, and emissions.

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Joined supply chain initiatives

AS Colour says it works with global supply chain initiatives to support responsible sourcing. It lists amfori, a group that helps companies improve social compliance in factories and farms, and Better Cotton, an industry programme that aims to improve cotton production for people and the environment. These partnerships suggest the brand is trying to manage labour and sourcing risks across its supply chain, not just in its own offices or stores.

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Uses OEKO-TEX certified dyes

The brand says it uses OEKO-TEX Standard 100 certified non-toxic dyes. OEKO-TEX Standard 100 is a testing system that checks whether textile products contain harmful substances above set limits. AS Colour says this helps reduce the environmental impact of dyeing and makes garments safer for consumers and workers. This is a product-level action, not a full-company certification.

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Set waste and circularity goals

AS Colour says its guiding principles include reducing waste, prioritising sustainable materials, and designing for circularity and longevity. Circularity means keeping products and materials in use for longer instead of throwing them away quickly. The brand also says it has a textile recycling partnership with ImpacTex for unwanted or unwearable clothes, and it has taken steps to reduce plastic and unnecessary waste in its supply chain.

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Improved packaging and freight

Good On You says AS Colour avoids plastic packaging and uses sea freight instead of air freight to lower climate impact. Sea freight usually creates less emissions than flying goods, although it is slower. The brand also says it uses renewable energy in its direct operations, such as stores or offices, but not across its wider supply chain. These are practical changes, but they do not show full supply chain decarbonisation.

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See All (6)

AS Colour Sustainability Commitments

2024

Modern Slavery Statement Implementation

Maintaining and reporting on Modern Slavery Statement outlining ongoing monitoring and progress

2030

Better Cotton GHG Reduction Target

Cut greenhouse gas emissions per tonne of Better Cotton produced by 50%

Frequently Asked Questions

Has AS Colour published a sustainability report?

Confidence: High. As of October 2026, AS Colour has published a Sustainability Report 2026 in its downloads area. The company says the report covers its impact on people and the planet and is meant to show progress and accountability. The report itself is not included in the material here, so the exact contents cannot be checked from this page alone. Consumers who want the full details can review the report on AS Colour’s website.. Sources: AS Colour downloads - https://www.ascolour.com.au/downloads?srsltid=AU7gw4V_4qDusvbzVR9GT1aTDC9uVroJvh6rKjUR2Jd_iNqovhsxcRO1

What is AS Colour's sustainability rating?

Confidence: High. As of October 2026, Good On You rates AS Colour “Good” overall. Good On You scores fashion brands across planet, people, and animals, using public information about things like materials, labour, emissions, and animal welfare. AS Colour’s scores are 3 out of 5 for Planet, 4 out of 5 for People, and 4 out of 5 for Animals. That suggests a stronger record on labour and animal issues than on environmental impact.. Sources: Good On You - https://directory.goodonyou.eco/brand/as-colour

What sustainability certifications does AS Colour have?

Confidence: High. As of October 2026, the clearest certifications mentioned are BSCI for the final production stage, OEKO-TEX Standard 100 for non-toxic dyes, and the Global Recycled Standard listed by Good On You. BSCI is a factory labour standard, OEKO-TEX Standard 100 checks for harmful substances in textiles, and the Global Recycled Standard is used for products made with recycled content. The brand also says it works with amfori and Better Cotton, but those are initiatives rather than product certifications.. Sources: Good On You, AS Colour social responsibility - https://directory.goodonyou.eco/brand/as-colour, https://www.ascolour.com.au/social-responsibility?srsltid=AU7gw4X__hc0NsDsA0w_DB8SY3s6YrP4tapgwdv-0Za6XD7EF0stuk4S

What is AS Colour's carbon footprint?

Confidence: Low. As of October 2026, AS Colour has not publicly disclosed a full carbon footprint in the material provided here. Good On You says the brand uses renewable energy in its direct operations and sea freight instead of air freight, which can lower emissions, but it also says the company does not use renewable energy across its supply chain. That means the full footprint is still unclear. Consumers who want a clearer picture should look for the company’s sustainability report or ask AS Colour for emissions data.. Sources: Good On You, AS Colour downloads - https://directory.goodonyou.eco/brand/as-colour, https://www.ascolour.com.au/downloads?srsltid=AU7gw4V_4qDusvbzVR9GT1aTDC9uVroJvh6rKjUR2Jd_iNqovhsxcRO1

Is AS Colour's packaging sustainable?

Confidence: Moderate. As of October 2026, AS Colour says it has taken steps to reduce plastic and unnecessary waste, and Good On You says the brand avoids plastic packaging. That is a positive sign, but the material does not give a full breakdown of packaging materials, recycled content, or end-of-life options. So the packaging picture is partly clear, but not fully verified. Consumers who care about packaging details may want to ask the brand what materials it uses for shipping and retail packaging.. Sources: Good On You, AS Colour social responsibility - https://directory.goodonyou.eco/brand/as-colour, https://www.ascolour.com.au/social-responsibility?srsltid=AU7gw4X__hc0NsDsA0w_DB8SY3s6YrP4tapgwdv-0Za6XD7EF0stuk4S

Is AS Colour ethical in its supply chain?

Confidence: Moderate. As of October 2026, AS Colour says it works only with factories that provide safe, fair, legal, and humane conditions, and it says its code of conduct helps guide supplier behaviour. Good On You also says the final production stage is BSCI certified and that the brand audits some of its supply chain. However, Good On You says there is no evidence that workers are paid living wages across the supply chain. So the brand shows some labour controls, but not full proof of ethical pay.. Sources: Good On You, AS Colour social responsibility - https://directory.goodonyou.eco/brand/as-colour, https://www.ascolour.com.au/social-responsibility?srsltid=AU7gw4X__hc0NsDsA0w_DB8SY3s6YrP4tapgwdv-0Za6XD7EF0stuk4S

What is AS Colour doing about sustainability?

Confidence: High. As of October 2026, AS Colour says it is focusing on lower-impact materials, waste reduction, circularity, and responsible sourcing. It lists actions such as using organic cotton, working with amfori and Better Cotton, using OEKO-TEX Standard 100 certified dyes, reducing plastic, and offering textile recycling through ImpacTex. It also says it has a sustainability report and garment care guidance. These steps show a broad programme, but the public material still leaves some gaps, especially on supply chain emissions and living wages.. Sources: AS Colour social responsibility, AS Colour downloads - https://www.ascolour.com.au/social-responsibility?srsltid=AU7gw4X__hc0NsDsA0w_DB8SY3s6YrP4tapgwdv-0Za6XD7EF0stuk4S, https://www.ascolour.com.au/downloads?srsltid=AU7gw4V_4qDusvbzVR9GT1aTDC9uVroJvh6rKjUR2Jd_iNqovhsxcRO1

Sustainability Summary

About AS Colour