AS Colour

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AS Colour Sustainability Actions

Published a sustainability report

AS Colour has published a Sustainability Report 2026 in its downloads area. The company says the report explains its impact on people and the planet and is meant to show progress and hold the business accountable. This is a sign that it is sharing more information about its sustainability work, although the report itself is not included here. A sustainability report is a public update on environmental and social issues, such as materials, labour, waste, and emissions.

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Joined supply chain initiatives

AS Colour says it works with global supply chain initiatives to support responsible sourcing. It lists amfori, a group that helps companies improve social compliance in factories and farms, and Better Cotton, an industry programme that aims to improve cotton production for people and the environment. These partnerships suggest the brand is trying to manage labour and sourcing risks across its supply chain, not just in its own offices or stores.

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Uses OEKO-TEX certified dyes

The brand says it uses OEKO-TEX Standard 100 certified non-toxic dyes. OEKO-TEX Standard 100 is a testing system that checks whether textile products contain harmful substances above set limits. AS Colour says this helps reduce the environmental impact of dyeing and makes garments safer for consumers and workers. This is a product-level action, not a full-company certification.

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Set waste and circularity goals

AS Colour says its guiding principles include reducing waste, prioritising sustainable materials, and designing for circularity and longevity. Circularity means keeping products and materials in use for longer instead of throwing them away quickly. The brand also says it has a textile recycling partnership with ImpacTex for unwanted or unwearable clothes, and it has taken steps to reduce plastic and unnecessary waste in its supply chain.

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Improved packaging and freight

Good On You says AS Colour avoids plastic packaging and uses sea freight instead of air freight to lower climate impact. Sea freight usually creates less emissions than flying goods, although it is slower. The brand also says it uses renewable energy in its direct operations, such as stores or offices, but not across its wider supply chain. These are practical changes, but they do not show full supply chain decarbonisation.

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Works on worker welfare

AS Colour says it only partners with factories that provide safe, fair, legal, and humane conditions. It also says its code of conduct helps it and its suppliers act respectfully and responsibly. Good On You adds that the final production stage is certified by BSCI, the Business Social Compliance Initiative, which checks labour standards in factories. The brand also says women in its supply chain receive healthcare support, including sexual and reproductive services.

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About AS Colour

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