Australian Pet Brands -Wet Sustainability Profile

Real Pet Food Co presents itself as a pet nutrition company focused on fresher, less processed food made with ingredients from Australia and New Zealand. Its website says it feeds more than 100 million pet meals and treats a year and sources farm-fresh pet produce at large scale. It also says it is working toward fully recyclable pet packaging by 2025 and a cleaner, kinder, safer future for pets and people. Independent sources in the wider material point to mixed sustainability signals across the broader corporate group, with some packaging and climate-related progress but also criticism around palm oil, plastic, animal welfare, and marketing practices.

Positive Sentiment Found
Independent material shows some positive sustainability signals around the wider corporate group linked to pet food and consumer goods. One company in the group, Prime100, is noted by Ethical Consumer as having a 3/5 packaging performance level in APCO’s annual reporting, and another related company, Hill’s Pet Nutrition, is linked to the Pet Sustainability Coalition, a nonprofit that helps pet businesses improve environmental and social practice. The broader group also appears in several third-party scorecards with stronger climate, water, forest, and equality results, such as CDP scores and a perfect Corporate Equality Index score for workplace LGBTQ+ policy. These signals suggest some parts of the wider business have formal systems in place, especially on packaging, climate disclosure, and workplace policy.

Common Criticisms:
The third-party material also shows a long list of sustainability and ethics concerns around the wider pet-food and consumer-goods group linked to this brand. Trustpilot shows very poor customer sentiment for a related pet-food site, with a 1.3/5 rating from 71 reviews, and reviewers mention quality problems and very slow delivery. Ethical Consumer and other independent sources also flag issues such as palm oil sourcing, plastic pollution, animal testing, and weak just-transition planning. Some reports say the company has been criticised for advertising breaches, irresponsible marketing to children, and past awards for misleading health claims. There are also concerns about kangaroo meat use, political donations, and gaps between voluntary commitments and real action on plastics and deforestation. Overall, the picture is mixed to negative, with several independent critics saying the group still has major sustainability risks.