Australian Pet Brands -Wet

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Australian Pet Brands -Wet Sustainability Actions

Fresh pet food at scale

Real Pet Food Co says it makes fresher pet meals and treats using less processed recipes and gentle cooking methods. The company says this helps keep the ingredients closer to their natural state. It also says it feeds more than 100 million pet meals and treats each year. This is a product and production choice, not a proof of lower impact on its own, but it shows the brand is positioning itself around fresher pet nutrition rather than standard highly processed pet food.

Large-scale farm sourcing

The company says it sources 1,150 million tonnes of farm-fresh pet produce a year from farms in Australia and New Zealand. That means its supply chain depends heavily on agricultural ingredients and farm sourcing. The website does not give enough detail to judge how sustainable those farms are, but it does show that sourcing is a major part of the business model and a key area for any future environmental or animal welfare work.

Packaging target for 2025

Real Pet Food Co says it is working toward 100% recyclable pet packaging by 2025. Recyclable means the packaging can be processed into new material in systems that accept it, although that does not guarantee it will actually be recycled everywhere. The company does not give a full breakdown of current packaging materials or progress in the material provided, so the claim is a target rather than a verified outcome here.

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