Baron

Not verified. Claim this page

Baron Sustainability Actions

Published Sustainability Report 2024

Following the publication of Alphabet’s Sustainability Report 2024 and the International branch’s official certification as an EcoVadis Platinum company, we spoke with Andreas Baron, Chief ESG Officer, about the company’s ongoing journey to a more equitable status quo.

Completed materiality analysis

By conducting a comprehensive materiality analysis in 2024, we revised our ESG goals and closely aligned them with various stakeholders. Building on this, we have developed a new, holistic ESG strategy.

Appointed ESG Officers

Through these measures – and with the appointment of dedicated ESG Officers across all 12 markets now completed this year – we ensure that sustainability and ESG principles are firmly embedded in Alphabet’s corporate culture and strategy.

Calculated carbon footprint

The biggest breakthrough for us, in my opinion has been the detailed calculation of Alphabet's own carbon footprint. This comprehensive carbon accounting exercise has given us the ability to truly tackle this critical issue and further develop emissions reduction measures for our own operations as well as for our customers.

13

Supported low-emission mobility

By combining consulting expertise with digital fleet tools, we support the shift to low-emission mobility. These measures are already making an impact: while our vehicle portfolio grew by 6% in 2024, overall emissions rose by just 1%.

13

Held sustainability activities

At Alphabet, initiatives such as Bike to Work Day, the Alphabet Isar Clean Up and comparable activities in multiple markets show how sustainability can bring people together.

11 13

Hosted Sustainability Workshop

A recent example of this was the Sustainability Workshop we hosted at the IAA this year, where we discussed our initiatives openly and gathered valuable insights on what matters most to our clients.