Birds Eye

Foundation Member | Tracking Since November 2021

Birds Eye Sustainability Profile

What do our labels mean?

ASC 2024 Best Responsible Seafood Product Award Logo

ASC 2024 Best Responsible Seafood Product Award
MSC Certified Logo

MSC Certified

An Eye For Good™

At Birds Eye, we have An Eye For Good™ that’s part of everything we do. Birds Eye is committed to producing quality food locally to support farmers, communities, the earth and families across Australia and New Zealand. As a brand, we are acting to ensure that we can continue to source ingredients to create our delicious products that consumers love and trust, for many years to come.

About Birds Eye

  • Status
  • Employees
  • 500+
  • Industry
  • Food Production
  • Country
  • Australia
  • Founded
  • 1900

Birds Eye Sustainability Actions

90% of our Tassie veggies are grown within 90km on average of where they’re produced

We have a longstanding partnership with Australian farmers and strive to source locally in Tasmania and around Australia. 90% of our Tasmanian veggies (Broccoli, Cauliflower, Brussell Sprouts, Onions, Beans, Peas and Carrots) are grown on average, within 90km of where they’re produced into products you love and trust.

Reducing Food Production Waste

We process crops that the fresh markets will not accept due to minor cosmetic defects that render them unsuitable. We source around 2500T of carrots and 2000T of onions per year, that would normally go to stockfeed. This process contributes to a reduction in food waste. We use strip-till cultivation on all our Broccoli crops, this reduces the amount of soil impacted by cultivation by about one-third when compared with traditional methods of cultivation. Therefore, reducing energy usage in form of diesel and reduces moisture loss from the soil.

100% of our Hoki and Southern Blue Whiting is MSC-certified

We are proud to say that 100% of our Hoki and Southern Blue Whiting is Marine Stewardship Council (MSC) certified, caught in the oceans of New Zealand and Australia. MSC is an international non-profit on a mission to end overfishing by setting standards for sustainable fishing and seafood supply chain assurance. It is committed to values of independence, transparency, impartiality, and stakeholder participation. To obtain MSC certification and ensure the standard is robust and transparent, fisheries undergo rigorous assessments by independent, scientific third-party conformity assessment bodies. The MSC Fisheries Standard is based on the current understanding of international fisheries best practice science and management and is regularly reviewed and developed with input from scientists, the fishing industry and conservation groups. Find out more about the MSC Fisheries Standard here: https://www.msc.org/standards-and-certification/fisheries-standard

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Birds Eye Sustainability Commitments

2013

Reduce carbon emissions with Tasmanian co-generation plant

We invested in a cogeneration plant at our Ulverstone facility in Tasmania (where Birds Eye Potato products are made). This resulted in a total greenhouse gas emissions reduction of 46% upon its installation. The installation of the gas co-generation plant converted coal-fired boilers to natural gas. Eliminating coal helps decrease our environmental footprint.

2024

Moving to 22% recycled plastic in our Steamfresh 750g microwave steam bags

In 2024 we have brought our first Birds Eye plastic packaging to market that contains recycled material. This is just the start of our packaging sustainability journey, and we are committed to increasing the use of recycled materials across all of our range.

2024

Achieved 90% Responsibly Sourced Seafood for Birds Eye

In our financial year 2024 (September 2023 - August 2024) we shifted the dial on responsible sourcing of seafood species with 90% of the portfolio certified by Global Sustainable Seafood Initiative(GSSI) either Marine Stewardship Council (MSC) or Aquaculture Stewardship Council (ASC)

Birds Eye Partnerships

Memberships & Accreditations

Partners

What do our labels mean?

ASC 2024 Best Responsible Seafood Product Award Logo

ASC 2024 Best Responsible Seafood Product Award
MSC Certified Logo

MSC Certified

About Birds Eye

  • Status
  • Employees
  • 500+
  • Industry
  • Food Production
  • Country
  • Australia
  • Founded
  • 1900

Birds Eye Recommends

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Responsible Product Disposal

  • Birds Eye Frozen Vegetable Bags
  • Birds Eye Cardboard Box Packaging

Birds Eye Sustainability News

Simplot Brands Triumph at MSC & ASC Sustainable Seafood Awards Australia 2024

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Research Reveals Households Continue Binning fresh veggies despite Rising Cost of Living Pressures

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Birds Eye drives home its sustainability credentials with new master brand campaign

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