Birds Eye

Foundation Member | Tracking Since November 2021

Birds Eye Sustainability Actions

90% of our Tassie veggies are grown within 90km on average of where they’re produced

We have a longstanding partnership with Australian farmers and strive to source locally in Tasmania and around Australia. 90% of our Tasmanian veggies (Broccoli, Cauliflower, Brussell Sprouts, Onions, Beans, Peas and Carrots) are grown on average, within 90km of where they’re produced into products you love and trust.

Reducing Food Production Waste

We process crops that the fresh markets will not accept due to minor cosmetic defects that render them unsuitable. We source around 2500T of carrots and 2000T of onions per year, that would normally go to stockfeed. This process contributes to a reduction in food waste. We use strip-till cultivation on all our Broccoli crops, this reduces the amount of soil impacted by cultivation by about one-third when compared with traditional methods of cultivation. Therefore, reducing energy usage in form of diesel and reduces moisture loss from the soil.

100% of our Hoki and Southern Blue Whiting is MSC-certified

We are proud to say that 100% of our Hoki and Southern Blue Whiting is Marine Stewardship Council (MSC) certified, caught in the oceans of New Zealand and Australia. MSC is an international non-profit on a mission to end overfishing by setting standards for sustainable fishing and seafood supply chain assurance. It is committed to values of independence, transparency, impartiality, and stakeholder participation. To obtain MSC certification and ensure the standard is robust and transparent, fisheries undergo rigorous assessments by independent, scientific third-party conformity assessment bodies. The MSC Fisheries Standard is based on the current understanding of international fisheries best practice science and management and is regularly reviewed and developed with input from scientists, the fishing industry and conservation groups. Find out more about the MSC Fisheries Standard here: https://www.msc.org/standards-and-certification/fisheries-standard

Innovative use of climate-friendly agricultural farming

Our Agricultural Services team work closely with our Australian farmers providing crop advice and looking for innovative ways to help maximise crop yields and enhance the sustainability of our growers’ operations. With their optimal growing conditions and climates, we believe Tasmanian farms to be the ideal places to source our vegetables. Tasmania's location and surrounding waters provide moderate temperatures, good rainfall and fertile soil, as well as warm days and cool nights, allowing us to produce high-quality vegetables year-round. Additionally, we source from farms along the east coast of Australia, which offer a diverse range of climates that provide great growing conditions and yields for our veggies.

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