100% of our Hoki and Southern Blue Whiting is MSC-certified
We are proud to say that 100% of our Hoki and Southern Blue Whiting is Marine Stewardship Council (MSC) certified, caught in the oceans of New Zealand and Australia. MSC is an international non-profit on a mission to end overfishing by setting standards for sustainable fishing and seafood supply chain assurance. It is committed to values of independence, transparency, impartiality, and stakeholder participation. To obtain MSC certification and ensure the standard is robust and transparent, fisheries undergo rigorous assessments by independent, scientific third-party conformity assessment bodies. The MSC Fisheries Standard is based on the current understanding of international fisheries best practice science and management and is regularly reviewed and developed with input from scientists, the fishing industry and conservation groups. Find out more about the MSC Fisheries Standard here: https://www.msc.org/standards-and-certification/fisheries-standard