What do our labels mean?
An Eye For Good™
At Birds Eye, we have An Eye For Good™ that’s part of everything we do. Birds Eye is committed to producing quality food locally to support farmers, communities, the earth and families across Australia and New Zealand. As a brand, we are acting to ensure that we can continue to source ingredients to create our delicious products that consumers love and trust, for many years to come.
About Birds Eye
- Visit Website
- Food Production
Birds Eye Sustainability Actions
Birds Eye Sustainability Commitments
Reduce carbon emissions with Tasmanian co-generation plant
We invested in a cogeneration plant at our Ulverstone facility in Tasmania (where Birds Eye Potato products are made). This resulted in a total greenhouse gas emissions reduction of 46% upon its installation. The installation of the gas co-generation plant converted coal-fired boilers to natural gas. Eliminating coal helps decrease our environmental footprint.
Reducing waste at our manufacturing sites
Across all our manufacturing sites, less than 1% of waste produced is sent to landfill, with 99% being reused, repurposed, recycled or recovered.