Blue Frog Breakfast

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Sustainability Summary

  • This is an unclaimed profile. Blue Frog Breakfast has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
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Blue Frog Breakfast Sustainability Profile

Sustainability Summary

  • This is an unclaimed profile. Blue Frog Breakfast has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
Powered by Tracker AI BETA; there may be errors

What do our labels mean?

Certified B Corporation Logo

Certified B Corporation

Blue Frog Breakfast is a New Zealand breakfast cereal brand that presents sustainability as part of its core business model. It is described as a B Corp-certified company and has been identified as the first breakfast food company to be B Corp certified in the Asia Pacific region. Its sustainability approach includes renewable energy use, carbon offsetting, packaging made with recycled plastic, soft plastic recyclability, waste reduction, and community support through food donations and partnerships. The company also refers to itself as climate positive and has stated targets for reducing waste to landfill and improving packaging materials over time.

About Blue Frog Breakfast

  • Status
  • Unverified
  • Employees
  • 5 - 25
  • Country
  • New Zealand

Blue Frog Breakfast Sustainability Actions

B Corp certification

Blue Frog just certified as a B Corp. It is a declaration of our long-term commitment to our team, our community and our environment.

Climate positive operations

Blue Frog is also certified as carbon positive by Ekos, which means it measures and offsets 120% of its carbon footprint. Blue Frog completed its carbon measurement and offset commitments through the 2025 calendar year and formally exited the certification programme in October 2025.

Renewable energy use

We’re proudly running our manufacturing on 100% renewable energy. They operate on 100% regenerative energy—solar, wind, and hydro.

Packaging with recycled plastic

All of our bags are made from 44% recycled plastic. It's not perfect, but we're continually looking for ways we can improve, and this is us working towards that.

Soft plastic recyclable packs

All of our packaging is 100% soft plastic recyclable! We're continuously looking for ways to improve our packaging which is why we've joined the soft plastics recycling committee in NZ.

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Blue Frog Breakfast Sustainability Commitments

2025

Reduce landfill waste

We have a massive target to have Zero Waste to Landfill by 2025.

2025

Increase recycled plastic

All of our bags are made from 44% recycled plastic. ... moving to 55% in 2025.

2025

New manufacturing plant

Their new manufacturing plant, set to open in Q3 2025, will feature 2,000sqm of solar panels, generating 30% of the site’s energy needs. It will also harvest 100% of its rainwater.


What do our labels mean?

Certified B Corporation Logo

Certified B Corporation

About Blue Frog Breakfast

  • Status
  • Unverified
  • Employees
  • 5 - 25
  • Country
  • New Zealand

Sustainable Development Goals

Blue Frog Breakfast is committed to advancing these Global Goals to promote prosperity for people & planet.

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