Bulgari is a luxury brand with a mixed sustainability picture. Independent ratings show some progress on environmental issues, but also clear gaps on workers’ rights and animal welfare. Good On You says the brand does better on planet-related topics than on people or animals. Public review sites also show weak customer sentiment, though those reviews are mostly about service rather than sustainability. Bulgari has published sustainability reporting, uses renewable energy at some sites, and has made changes to packaging and traceability. It also sits inside LVMH, so some goals are set at group level rather than only by Bulgari itself. Positive Sentiment Found Positive public sentiment is limited, but there are some independent signals that Bulgari is making real sustainability changes. Good On You gives the brand a better environmental score than its people and animal scores, saying it uses renewable energy in its supply chain, has set a science-based target to cut greenhouse gases, and has reduced waste through some recycling of offcuts. The same source also notes that Bulgari makes long-lasting products, which can help reduce waste over time. On the brand side, Bulgari says it has moved production sites to renewable electricity, cut plastic in packaging, and improved traceability for gold. These points suggest the brand has taken visible steps on climate and materials, even though outside assessors still see major gaps in labour and animal welfare. Common Criticisms: The strongest public criticism comes from Good On You and customer review sites. Good On You rates Bulgari overall as “Not good enough” and says the brand is not taking adequate steps to ensure a living wage for workers. It also says there is no evidence that Bulgari is on track to meet its science-based emissions target, that it does not publish a full supplier breakdown, and that its animal policy is not aligned with the Five Domains of Animal Welfare. Trustpilot reviews are also weak, with ratings of 2.1 out of 5 from 36 reviews on one Bulgari page and 2.5 out of 5 from 17 reviews on another. Those reviews are about customer service rather than sustainability, but they still point to a poor public experience overall.
Bulgari Sustainability Actions
Bulgari Sustainability Commitments
2026
Cut energy emissions by half
Bulgari says it aims to reduce greenhouse gas emissions from the energy use of its production sites and boutiques by 50% by 2026, compared with 2019 levels. It links this to its use of renewable electricity and to the wider Paris Agreement goal of limiting global warming.
2026
Remove virgin plastic
Bulgari says it is working toward the LVMH goal of zero virgin plastic by 2026. Virgin plastic means new plastic made from fossil fuels, not recycled material. The brand says it has already started removing single-use plastics from offices, boutiques, and production sites.
2030
Support Forestami trees
Bulgari says it will help finance Forestami, an urban reforestation project that aims to plant 3 million trees in Milan by 2030. It also says it wants to support similar habitat work around its Valenza site.
