COTTON SOURCING
Cotton is one of the most commonly used natural fibres in the world with more than 25 million tonnes produced every year in over 80 countries, accounting for almost half the fibres used to make clothing and other textiles. While global cotton farming supports approximately 250 million people’s livelihood in the production stages alone, it’s important to acknowledge that the industry consumes a lot of water at the same time.
In fact, it’s estimated that the textile industry uses 378 billion litres of water annually, mostly for cotton production, and that it takes 2,000 litres of water to produce the cotton needed to make just one t-shirt or pair of jeans. So, what are we doing about it? The Cotton On Group uses thousands of tonnes of cotton each year and we believe there is enormous opportunity for us to make a positive difference to people’s lives and the environment through more sustainable cotton farming practices.
As a business, we’ve set ourselves a goal to have 100 per cent sustainable cotton through our supply chain by 2021 and we’re on track to achieve this goal through our partnership with the Better Cotton Initiative and through our own unique sustainable cotton growing program in Kenya.