Cuyana

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Sustainability Summary

  • This is an unclaimed profile. Cuyana has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
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Cuyana Sustainability Profile

Cuyana is not currently tracking sustainability.

Sustainability Summary

  • This is an unclaimed profile. Cuyana has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
Powered by Tracker AI BETA; there may be errors 
Cuyana is a premium fashion and accessories brand built around its “Fewer, Better” philosophy. Its sustainability position centres on encouraging intentional consumption through timeless essentials, durable construction, and responsible production practices. The brand has highlighted the use of LWG-certified Italian tanneries, Peruvian Pima cotton, and a circular resale programme called Cuyana Revive. It also states that it completed a supply-chain overhaul in 2023 to source 100% sustainable materials and diversified manufacturing across Europe, South America, and Asia. Cuyana’s sustainability approach is closely tied to product longevity, reduced inventory risk, and direct-to-consumer operations.

Cuyana Sustainability Actions

Fewer, Better philosophy

Cuyana is built around its philosophy of “Fewer, Better.” The brand focuses on timeless essentials instead of trend-driven fast fashion and promotes thoughtful consumption through durable products, premium materials, and responsible production practices.

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Cuyana Revive resale

The Cuyana Revive resale program creates a circular commerce loop that extends product life and resonates with sustainability-conscious customers.

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Heritage material sourcing

Materials are sourced from heritage regions, including LWG-certified Italian tanneries for leather and Peruvian Pima cotton, supporting the brand’s “Better” value proposition through measurable craftsmanship and durability.

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Cuyana Sustainability Commitments

2024

International expansion

A $30 million Series C underwrote a 2024-2025 international expansion.

2025

Shift drivers to EVs

Uber’s Green Future program aims to shift a sizable number of drivers enrolled in its platform in the U.S., Canada and Europe to electric vehicles by 2025.

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Sustainable Development Goals

Cuyana is committed to advancing these Global Goals to promote prosperity for people & planet.

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