Cuyana

Not verified. Claim this page

Cuyana Sustainability Actions

Fewer, Better philosophy

Cuyana is built around its philosophy of “Fewer, Better.” The brand focuses on timeless essentials instead of trend-driven fast fashion and promotes thoughtful consumption through durable products, premium materials, and responsible production practices.

12

Cuyana Revive resale

The Cuyana Revive resale program creates a circular commerce loop that extends product life and resonates with sustainability-conscious customers.

12

Heritage material sourcing

Materials are sourced from heritage regions, including LWG-certified Italian tanneries for leather and Peruvian Pima cotton, supporting the brand’s “Better” value proposition through measurable craftsmanship and durability.

12

Supply-chain overhaul

In 2023 the company completed a supply-chain overhaul to source 100% sustainable materials and diversified manufacturing across Europe, South America, and Asia.

12

Permanent collection model

Roughly 75% of products are permanent collection items, reducing inventory risk and markdown pressure. Forecast-driven replenishment targets a turnover profile optimized for core silhouettes.

12