DONDUP Sustainability Commitments
2021
Create reuse and recycling centre
We plan to create a center for the reuse, recycling and reselling of jeans products as an action to convey the brand’s values of sustainability and honesty, and to prompt customer loyalty among the younger generations.
2021
Foster sustainability long term
The strategies pursued include the sharing of initiatives of a production, marketing and communication nature, aimed at activating processes and with the scope to foster sustainability in the medium and long term.