Sustainability Summary
- This is an unclaimed profile. DONDUP has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
DONDUP is an Italian fashion brand founded in 1999 in Fossombrone, in the province of Pesaro and Urbino. Its sustainability-related content centres on 100% Made in Italy production, careful manufacturing, and attention to sustainability aspects. The brand has introduced D/Zero, a selection of denim pieces treated with certified and traceable washes and finishing, entirely made in Italy. In 2024, DONDUP joined bluesign as a SYSTEM PARTNER, aligning with clean chemistry and environmental and social criteria in denim production. Publicly available material also refers to annual sustainability reports and efforts to reduce environmental impact.
DONDUP Sustainability Actions
DONDUP Sustainability Commitments
2021
Create reuse and recycling centre
We plan to create a center for the reuse, recycling and reselling of jeans products as an action to convey the brand’s values of sustainability and honesty, and to prompt customer loyalty among the younger generations.
2021
Foster sustainability long term
The strategies pursued include the sharing of initiatives of a production, marketing and communication nature, aimed at activating processes and with the scope to foster sustainability in the medium and long term.
