DuluxGroup says sustainability is part of how it runs its business, with a focus on safety, waste reduction, packaging, and lower emissions. It publishes annual sustainability reports and several related policies, including modern slavery and sustainable procurement documents. Public third-party sources also show a mixed picture: some independent benchmarks point to weak performance on climate transition, social issues, and supply chain transparency, while other sources note progress on packaging and emissions planning. The company has set targets for lower greenhouse gas emissions, more renewable electricity, and more recycled content in packaging. It also runs paint take-back and reuse programs in New Zealand, which support circular use of materials. Positive Sentiment Found Public sentiment is mixed but includes some clear positive signals. Independent sources note that DuluxGroup has published sustainability reports and policies, and Shop Ethical highlights a 2026 APCO packaging performance level of 3, or Advanced, from the Australian Packaging Covenant Organisation, which tracks how companies manage packaging in a circular economy. The company also gets credit in third-party coverage for practical steps such as recycled-content packaging, hybrid fleet rollout, solar installation, and a long-running paint take-back service in New Zealand. Trustpilot pages for Dulux in the UK show a 4.2 out of 5 rating across about 1,912 to 1,913 reviews, but those reviews are about customer service rather than sustainability. Overall, the positive picture is strongest on packaging and operational actions, not on broad independent ESG ratings. Common Criticisms: Third-party assessments raise several concerns. Shop Ethical reports a 2016 Federal Court case in which the company was fined $400,000 for false or misleading claims about the temperature-reducing effects of two paint products. It also lists weak scores for the parent company Nippon Paint Holdings, including 0/100 in the Just Transition Benchmark, 6.5/100 in the Social Benchmark, 10.7/100 in the Nature Benchmark, 13/100 in the Gender Benchmark, and a D grade in ACT Core, which suggests a weak and unstructured climate transition plan. Sustainalytics rates the company as high ESG risk with a score of 34. Shop Ethical also notes low supply chain transparency in China. Together, these sources suggest that while some operational steps are visible, independent ESG reviewers still see major gaps in climate planning, social performance, and supply chain oversight.
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Duluxgroup Sustainability Actions
Duluxgroup Sustainability Commitments
2025
30% recycled packaging target
DuluxGroup has set a target to reach 30% recycled content in total packaging by 2025. Recycled content means packaging made partly from material that has already been used before. The company says this is a priority across its businesses and depends on getting suitable recycled materials, packaging suppliers, and product testing right.
2030
Cut Scope 1 and 2 emissions
The company has set a target for its Pacific businesses to cut greenhouse gas emissions from Scope 1 and 2 by 50% by 2030. Scope 1 means direct emissions from things the company owns or controls, like fuel burned on site. Scope 2 means emissions from purchased electricity. It also aims for 50% renewable electricity by 2030.
2030
Use more renewable electricity
DuluxGroup plans to source 50% renewable electricity by 2030 for its Pacific businesses. Renewable electricity comes from sources like solar or wind rather than fossil fuels. The company says this will be supported by site energy efficiency work, solar installations, power purchase plans, and fleet changes.