George

Not verified. Claim this page

George Sustainability Actions

Signed CMA undertakings

George at Asda has signed formal undertakings with the Competition and Markets Authority to use only accurate and clear green claims. The commitments require the business to change the way it displays, describes, and promotes its green credentials so that customers can expect to see clear and accurate green claims.

12

Changed green claims practices

The undertakings require George at Asda to ensure all green claims are accurate and not misleading, with key information clear and prominent. Statements about fabrics in green ranges must be specific and clear, such as 'organic' or 'recycled', rather than ambiguous terms like 'eco', 'responsible', or 'sustainable' without further explanation.

12

Updated range criteria

The criteria used to decide which products are included in environmental collections, including George at Asda’s former 'George for Good' range, must be clearly set out and detail any minimum requirements. Products must not be marketed or labelled as part of an environmental range unless they meet all the relevant criteria.

12

Restricted imagery and filters

The firm must not use 'natural' imagery, such as green leaves, logos, or icons in a way that suggests a product is more environmentally friendly than it actually is. Search filters must also be accurate, only showing items that meet the filter requirements.

12

Reports to the CMA

George at Asda must regularly provide the CMA with reports on how it is complying with the commitments it signed, as well as taking steps to improve its internal processes.