George

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Sustainability Summary

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George Sustainability Profile

George is not currently tracking sustainability.

Sustainability Summary

  • This is an unclaimed profile. George has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
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George at Asda is a fashion retailer that has been subject to Competition and Markets Authority scrutiny over its green claims. In response, it signed formal undertakings to ensure that environmental claims are accurate, clear and not misleading. The commitments cover the use of green claims, descriptions of fabrics, criteria for environmental ranges, imagery, product filters, environmental targets and accreditation statements. The company is also required to provide regular reports to the CMA on compliance and to improve internal processes.

George Sustainability Actions

Signed CMA undertakings

George at Asda has signed formal undertakings with the Competition and Markets Authority to use only accurate and clear green claims. The commitments require the business to change the way it displays, describes, and promotes its green credentials so that customers can expect to see clear and accurate green claims.

Changed green claims practices

The undertakings require George at Asda to ensure all green claims are accurate and not misleading, with key information clear and prominent. Statements about fabrics in green ranges must be specific and clear, such as 'organic' or 'recycled', rather than ambiguous terms like 'eco', 'responsible', or 'sustainable' without further explanation.

Updated range criteria

The criteria used to decide which products are included in environmental collections, including George at Asda’s former 'George for Good' range, must be clearly set out and detail any minimum requirements. Products must not be marketed or labelled as part of an environmental range unless they meet all the relevant criteria.

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Sustainable Development Goals

George is committed to advancing these Global Goals to promote prosperity for people & planet.

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