HEYDUDE

Not verified. Claim this page

Sustainability Summary

  • This is an unclaimed profile. HEYDUDE has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
Powered by Tracker AI BETA; there may be errors

HEYDUDE Sustainability Profile

HEYDUDE is not currently tracking sustainability.

Sustainability Summary

  • This is an unclaimed profile. HEYDUDE has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
Powered by Tracker AI BETA; there may be errors 
HEYDUDE is a footwear brand within Crocs, Inc. The sustainability-related content available for the brand is limited, but Crocs has stated that HEYDUDE is part of its broader business and that the company sells products through wholesale and direct-to-consumer channels. The clearest sustainability information in the source material relates to Crocs’ materials strategy, including the use of bio-circular content in Croslite material and a 2030 target for increased bio-circular sourcing. No HEYDUDE-specific sustainability programme is described in the provided content.

HEYDUDE Sustainability Actions

Bio-circular Croslite milestone

Crocs announced it had reached 25% bio-circular content in its proprietary Croslite material. Croslite accounts for more than 80% of Crocs' total materials used across its portfolio of products, including the Classic Clog. The company said this marks a milestone in its sustainability journey and its approach to reducing its carbon footprint through sustainable materials.

12 13

Reduced emissions in 2023

As a direct result of this initiative, in 2023, Crocs saw a 3% reduction in absolute emissions in its overall company carbon footprint, as well as a 6.1% reduction in emissions per pair of Classic Clogs compared to its 2021 baseline.

13

Closed retail accounts

Crocs has already closed over 600 Heydude retail accounts and shifted the brand’s distribution focus from largely small mom-and-pop shops to larger strategic partners that include family footwear and sporting goods chains. Additionally, an unspecified number of digital retailers have been stripped of their rights to the Heydude brand.

HEYDUDE Sustainability Commitments

2030

50% bio-circular Croslite goal

In 2021, Crocs set a goal to reach 50% bio-circular content within its Croslite material by 2030.

2040

Net Zero by 2040

Sourcing materials that are more sustainable is a key piece of the journey in reducing emissions toward the company's goal of Net Zero by 2040.

2024

Surpass $1 billion sales

CEO Andrew Rees told analysts that Heydude will surpass $1 billion in 2024 sales despite having lower figures in H1/24.

Is HEYDUDE Sustainable? info Welcome to Sustainability Tracker! Click to learn more.

Sustainable Development Goals

HEYDUDE is committed to advancing these Global Goals to promote prosperity for people & planet.

Logo

Logo