IDentity Lingerie

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Sustainability Summary

  • This is an unclaimed profile. IDentity Lingerie has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
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IDentity Lingerie Sustainability Profile

IDentity Lingerie is not currently tracking sustainability.

Sustainability Summary

  • This is an unclaimed profile. IDentity Lingerie has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
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IDENTITY LINGERIE is a socially responsible UK brand founded in 2017, committed to creating ethically handcrafted lingerie and nightwear. Its sustainability approach focuses on slow fashion, on-demand production, zero-waste manufacturing, and responsible packaging. The brand says it is heading toward a more sustainable future and uses small-batch sourcing, fabric remnant reuse, and refurbishment of returns to reduce waste. Production is carried out by skilled artisans in Ukraine, and old stock fabric and leftovers are donated to Ukrainian charities.

IDentity Lingerie Sustainability Actions

Zero-waste fabric reuse

We transform our fabric remnants into stylish hair accessories, packaging pouches and sustainable lingerie, as well as repurposing tiny pieces for button production. We donate our old stock fabric and leftovers to Ukrainian charities which produce linens and undergarments to be used in hospitals for the wounded, as well as military camouflage nets.

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Small-batch sourcing

3-5 times a year, we source materials in small batches after carefully analysing consumer trends and patterns. This approach prevents overstocking and ensures nothing at all goes to waste.

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On-demand production

We produce garments in frequent, small batches so that we can meet current demand and quickly adjust to changing consumer patterns, while minimising the detrimental effects of mass manufacturing. When our new collection debuts, we sew it in small volumes, to begin with, and then meticulously monitor customer response to avoid excess production and overstocking.

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Sustainable Development Goals

IDentity Lingerie is committed to advancing these Global Goals to promote prosperity for people & planet.

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