IDentity Lingerie

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IDentity Lingerie Sustainability Actions

Zero-waste fabric reuse

We transform our fabric remnants into stylish hair accessories, packaging pouches and sustainable lingerie, as well as repurposing tiny pieces for button production. We donate our old stock fabric and leftovers to Ukrainian charities which produce linens and undergarments to be used in hospitals for the wounded, as well as military camouflage nets.

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Small-batch sourcing

3-5 times a year, we source materials in small batches after carefully analysing consumer trends and patterns. This approach prevents overstocking and ensures nothing at all goes to waste.

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On-demand production

We produce garments in frequent, small batches so that we can meet current demand and quickly adjust to changing consumer patterns, while minimising the detrimental effects of mass manufacturing. When our new collection debuts, we sew it in small volumes, to begin with, and then meticulously monitor customer response to avoid excess production and overstocking.

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Slow fashion collections

We limit the number of collections we produce each year because we’re not in the business of chasing the latest trends. Instead, we focus on crafting high-quality garments that last for years to come. All our lines are released in small drops to ensure their relevance throughout the seasons.

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Refurbishing returns

We refrain from disposing of returns. Instead, we delicately refurbish returned items if necessary to make sure most returns are resold. We take pride in manufacturing our hair accessories from 100% remnants & non-refurbishable returns.

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Responsible packaging

We absolutely recognise the significance of responsible packaging in our journey. This is why we use biodegradable and recyclable materials when delivering our garments. Each garment comes delivered in exclusive pouches made of our fabric remnants.

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