Joules

Not verified. Claim this page

Joules Sustainability Actions

More sustainable cotton sourcing

We want 100% of cotton sourced to more sustainable cotton by the end of 2022. It was 78% in the year to June 2021 – up 130% on 2019/20. With cotton being the biggest natural material used in the fashion industry and making up more than 50% of the raw materials used in Joules products, we understand the importance of moving to sustainable sources to reduce our impact on the environment and also safeguard human rights.

8 12 13

Joined recycled polyester challenge

To support this target, we are proud to have joined the 2025 Recycled Polyester Challenge, committing to sourcing 100% recycled polyester to support the industry in achieving an overall increase to 45% by 2025.

12 13

Sustainable viscose sourcing

To protect forests across the world, we are working to ensure the wood pulp used to create the viscose in our products is sourced from certified sustainably managed forests, and where possible the viscose is produced using eco-responsible production processes. All of the sustainable viscose we are using is Lenzing EcoVero viscose, which not only uses sustainable wood pulp from FSC or PEFC certified sources, but also uses a fibre-manufacturing process that generates up to 50% lower emissions and water impact compared with conventional viscose, and uses closed loop processes that allow for chemical recovery.

6 12 13 15

Packaging changes

100% of in-house designed paper and card packaging to be FSC certified or recycled and recyclable by the end of 2020. This was achieved, and includes things such as our swingtags, display boxes, welly boxes and carrier bags. 100% of in-house designed plastic packaging to contain recycled content and be recyclable by end of 2021. Our garment polybags are 100% recycled using pre-consumer waste and are recyclable.

12 13

Tree planting with Woodland Trust

Following the launch of its new festive ‘Woodland Edit’ on 6 November, Joules will plant a tree with the Woodland Trust for every one of the edit’s 19 products sold during the Christmas period. The initiative supports Joules’ pledge to plant a quarter of a million trees by 2022.

15 17

Supplier mapping and audits

At the moment we have realigned our ethical trading policy, but we’re piloting with TrustTace – a cloud-based platform that our suppliers can access and map beyond our tier 1 manufacturing processes. Our aim within the next year is to map all our suppliers. Joules also engages with an independent compliance organisation, which annually audits our suppliers using the SMETA or BSCI audit process as a minimum.

8 12 16