Kari Traa

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Kari Traa Sustainability Actions

Increased recycled polyester

Currently, 45% of the polyester we use is recycled and we aim to increase the share of recycled polyester to 80% by 2030. In Autumn/Winter 2025, as part of Active Brands, we got certified for the Global Recycled Standard and Recycled Claim Standard.

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Certified wool sourcing

Today, over 60% of the wool we use is RWS certified, and we are working steadily to increase that share each season. Kari Traa as part of Active Brands has been certified to RWS since 2024. The remainder of our merino wool is declared non-mulesed and traceable through International Wool Textile Organisation (IWTO) certificates.

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Used certified cotton and lyocell

Approximately 65% of the cotton we use is certified to OEKO-TEX® Standard 100. We also use Lyocell TENCEL™, a fibre made from wood pulp sourced from FSC- and/or PEFC-certified forests, and polyamide (nylon) for strength and durability.

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Reduced operational emissions

In 2025, we reduced emissions from our own operations and from purchased energy by 81% compared to our 2021 baseline – just short of the 90% reduction (with the remainder offset) that we had defined as operational net-zero.

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Joined STICA

In 2021, through our parent company Active Brands, we joined the Scandinavian Textile Initiative for Climate Action (STICA), a network of over 50 textile companies. Through STICA, we share knowledge, support one another, and develop collective strategies to engage suppliers.

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Worked with Ethical Trade Norway

Our ESG and sourcing teams do a lot of this work behind the scenes, but building knowledge across other functions matters just as much. So today, our ESG Manager Rebecca Johansson gathered colleagues from design, development, and marketing for a workshop on challenges and opportunities for women in the supply chain. We were lucky to be joined by Nadia Ullah, our advisor from Etisk handel Norge - Ethical Trade Norway, where Kari Traa is a long-standing member.

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Collaborated with Sisters in Business

That’s exactly why Kari Traa has chosen to collaborate with them. Through this partnership, we give surplus textiles a new purpose. Together, we create products in a circular value chain, reduce waste, and support local production. At the same time, we contribute to job inclusion and empower women in the workforce.

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