Bio-based synthetics
Our first steps in using biosynthetics as part of our water-savings goals resulted in our Earthcolours Range, which uses traceable dyes sourced from agricultural waste. (Learn more about our journey with Earthcolours). Today’s commercial bio-based synthetics come from renewable sugars, starches and lipids – think corn, beets, sugar cane and plant oils. In the future, we may be able to extend this to an even broader range of renewables, including algae, fungi and bacteria, which don’t compete with the food industry for land. Bio-based materials will move up our preferred fibre and material portfolio. The use of natural dyes that don’t contain harmful petrochemicals means less chemical waste in the production of our clothes and less chemicals entering our waterways. Your support for these products helps to grow this industry as not only a water-saving solution in textiles but one that is traceable, transparent and carbon neutral.