Khaadi

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Sustainability Summary

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Khaadi Sustainability Profile

Khaadi is not currently tracking sustainability.

Sustainability Summary

  • This is an unclaimed profile. Khaadi has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
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Khaadi is a Pakistani fashion and lifestyle brand founded in 1998. Its sustainability-related content includes a CSR proposal focused on supporting underprivileged schoolchildren, a 2022 Play Your Part initiative to raise awareness for social change, and a Carry Consciously. Reduce. Reuse. campaign encouraging reusable shopping bags. The brand has also been associated with a net zero fashion store in Mardan, described as using renewable energy integration, green building design, digital receipts, reusable bags, and locally sourced materials. The available content suggests Khaadi’s ESG activity is centred on waste reduction, social impact, and sustainability in retail operations.

Khaadi Sustainability Actions

Play Your Part initiative

Khaadi launched the Play Your Part initiative in 2022 to raise awareness as part of a larger effort to drive social change.

Reusable bag campaign

In an effort to combat waste and encourage conscious consumption, Khaadi launched the ‘Carry Consciously. Reduce. Reuse.’ initiative in November 2022. This initiative encourages customers to purchase reusable shopping bags at Khaadi stores globally, which can help to reduce the amount of waste. The bags are designed for repeated use, thereby reducing the need for single-use carrier bags.

Net Zero store in Mardan

Khaadi has launched Pakistan’s first Net Zero fashion store in Mardan. The Green Hub generates as much energy as it consumes. High performance glass allows natural daylight to brighten every corner, reducing the need for artificial lighting. Cooling uses terracotta panels and Aspen husk pads to naturally lower temperatures. 95% of the materials used were sourced locally. Plastic receipts were replaced with digital ones, and reusable bags were used instead of single use waste.

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Sustainable Development Goals

Khaadi is committed to advancing these Global Goals to promote prosperity for people & planet.

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