Khaadi

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Khaadi Sustainability Actions

Play Your Part initiative

Khaadi launched the Play Your Part initiative in 2022 to raise awareness as part of a larger effort to drive social change.

Reusable bag campaign

In an effort to combat waste and encourage conscious consumption, Khaadi launched the ‘Carry Consciously. Reduce. Reuse.’ initiative in November 2022. This initiative encourages customers to purchase reusable shopping bags at Khaadi stores globally, which can help to reduce the amount of waste. The bags are designed for repeated use, thereby reducing the need for single-use carrier bags.

Net Zero store in Mardan

Khaadi has launched Pakistan’s first Net Zero fashion store in Mardan. The Green Hub generates as much energy as it consumes. High performance glass allows natural daylight to brighten every corner, reducing the need for artificial lighting. Cooling uses terracotta panels and Aspen husk pads to naturally lower temperatures. 95% of the materials used were sourced locally. Plastic receipts were replaced with digital ones, and reusable bags were used instead of single use waste.

CSR education proposal

The document discusses a proposed corporate social responsibility (CSR) strategy for Khaadi focusing on helping underprivileged children obtain school uniforms. Specifically, the proposal is to visit rural schools to identify 50 students in need and register them in a philanthropic campaign where Khaadi can provide uniforms utilizing their resources.