KONAKA

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Sustainability Summary

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KONAKA Sustainability Profile

KONAKA is not currently tracking sustainability.

Sustainability Summary

  • This is an unclaimed profile. KONAKA has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
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KONAKA’s provided sustainability-related content is limited. The material shown is a project page about city’super Taiwan, where Ran Konaka worked on design directives to help communicate ESG efforts in-store and support sustainable shopping experiences. The page describes shopper research, store concepts, and ways to make local and sustainable products more visible, along with transparency around farming and produce. No direct corporate sustainability report, policy, or company-wide ESG statement for KONAKA is included in the supplied content.

KONAKA Sustainability Actions

Designing sustainable shopping

Designing A Sustainable Shopping Experience Guiding city’super Taiwan to better showcase their ESG efforts to increase customer trust and satisfaction. Through an extensive process of field research and shopper interviews, we pinpointed shoppers’ unmet needs that we strongly suggest city'super should address to propel its sustainability efforts. Our main deliverable was four design directives which are purposefully designed to empower city'super in conceptualizing and implementing future initiatives autonomously, thereby ensuring a precise alignment with shoppers’ needs.

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Showcasing sustainable products

Our research revealed shoppers' desire for increased sustainable shopping, looking to city’super as a premium brand to assist them. While city’super already offers a range of local and sustainable items, these offerings often go unnoticed. Our first design directive addresses this by advocating a rotating curation of products, aiming to spotlight these sustainable options and guide shoppers toward them.

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Connecting process and product

We heard from our research participants that while they get to see and taste the produce sold in supermarkets, they rarely know the process of growing quality produce. We believe that transparency of the farming process can add value to the produce.

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Sustainable Development Goals

KONAKA is committed to advancing these Global Goals to promote prosperity for people & planet.

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