KONAKA

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KONAKA Sustainability Actions

Designing sustainable shopping

Designing A Sustainable Shopping Experience Guiding city’super Taiwan to better showcase their ESG efforts to increase customer trust and satisfaction. Through an extensive process of field research and shopper interviews, we pinpointed shoppers’ unmet needs that we strongly suggest city'super should address to propel its sustainability efforts. Our main deliverable was four design directives which are purposefully designed to empower city'super in conceptualizing and implementing future initiatives autonomously, thereby ensuring a precise alignment with shoppers’ needs.

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Showcasing sustainable products

Our research revealed shoppers' desire for increased sustainable shopping, looking to city’super as a premium brand to assist them. While city’super already offers a range of local and sustainable items, these offerings often go unnoticed. Our first design directive addresses this by advocating a rotating curation of products, aiming to spotlight these sustainable options and guide shoppers toward them.

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Connecting process and product

We heard from our research participants that while they get to see and taste the produce sold in supermarkets, they rarely know the process of growing quality produce. We believe that transparency of the farming process can add value to the produce.

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Providing sustainability feedback

Shoppers’ Needs: “Show me how sustainably I’m shopping and how I can do more” and “I want personalized ways to bring sustainability into my life”. Design Directives: Provide dynamic feedback to support sustainable shopping decisions and create occasions for sharing sustainability with friends and family.

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